Reporting Application to Generate Reports for Clients (Adwords, Bing & Google Places)

Discussion in 'Pay Per Click Advertising' started by joeyvegas, Jun 19, 2012.

  1. #1
    As a mid sized agency we manage the PPC campaigns and maps listings for few thousand clients. Nearly 50% of the customers we have request monthly or sometimes even weekly reports for their Google and Bing sponsored ads as well as their Google Places stats. Both Adcenter and Adwords have API's that we can retrieve data from and generate a basic report for the customer, however, Google Places does not. Thus generating combined reports for all (3) services, for a few thousand customers, each month, is a manual process that takes one full time employee about 60+ hours each month to pull the data and a single report for delivery.

    I was just wondering what reporting application other agents/agencies are using to generate reports across multiple platforms like Adwords, Adcenter, Google Places, Bing/Yahoo Maps, and Google Boost for delivery to their customers on a regular basis?

    Thank you!

    Joe G.
     
    joeyvegas, Jun 19, 2012 IP