I am managing the PPC for a company and I wish to reorganize the AdWords ad groups into "tighter" groups to improve quality score and reduce costs. I already have over 40 adgroups organized by major "themes" but mixed "popular" and "less popular" keywords together. Shall I separate them into "popular" key words and "less searched" keyword phrases? I also noticed that Google stop showing our ads for important key phrases that are not searched very often or longer (more words). Since we deal with large clients certain "national" related keywords will not be used often but never-the-less are important to us. I've seen "adwords tips" on the internet that suggest it would be beneficial to create very small adwords ad groups, even one keyword adgroup... Any thoughts or experience with that? Any suggestions (from experience) will be greatly appreciated.
No, remember that one keyword will not affect another one from the same group. Go separating keywords in separate groups by theme to make more targeted ads so you can have more relevant ads per theme and get a better Quality Score. Yes, the ideal would be the Yahoo Overture style: one different ad per keyword. But don't go creating 500 adgroups like crazzy: The problem is that is good to use your time in researching other things like running reports, researching new keywords, etc.. So begin with a few adgroups and go creating another adgroups as soon you see the keywords that convert - so don't lost your time creating a adgroup for a group of keywords that don't convert - first wait and see what is important. And always create adgroups with at least 6 different ads per groups: Google will select the better CTR ad for you.
Thank you Micromag for the advise... I appreciate your time and help. I also noticed that if I move a keyphrase to another adgroup it erases the history of that key phrase. Now I wonder if I should be doing that... Thanks again!