Renaming Wordpress

Hi Everyone!

I plan to start using Wordpress exclusively for my clients and I want to start using a white label plugin. My question is, if I use a white label plugin, can I give Wordpress a new name such as ABCpress or MyCompanypress? Has anyone here ever done that? I know some CMS programs allow white labeling but it was never really clear if I can change the name of the program.

I realize this might be a question better directed to an attorney. I just want to know what some of you think, if this has been done or is this considered ethical.

Best Regards!

 

It's completely possible - I assume you're talking about wordpress.org here. Wordpress is licensed under GPL v.2, and you're free to modify any part of it as you see fit. HOWEVER, that entails a few rules you have to follow - I suggest you read the license, which can be found here: https://wordpress.org/about/gpl/

I don't, however, see the point. Wordpress is a recognized name (and unless you think of making significant changes to the source code, easily recognizable by looking at the code), and your "brand" will be a see-through attempt of renaming it. Personally, I would think it less valuable, since I would have no guarantee that the installation would remain updated (since these modifications would have to be done and redone to source-code, and would disappear on updates) and so on and so forth. My suggestion: forget about rebranding. Better, just use Wordpress, but create some sort of management-plugin or theme that you can use as a starting point, and brand _that_ instead.