Relationship Marketing

Discussion in 'General Marketing' started by econtent, Aug 12, 2007.

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  1. #1
    I've been having great success with relationship marketing (customized direct mail, targeted mailing lists, and PURLs used together.) We use Variable Thinking in Illinois (http://www.variablethinking.com).

    I was wondering if anyone else is migrating to relationship marketing and what results they're experiencing. We were getting a 1% response rate (tops) using static mail, but in our last personalized campaign we had a 5% response rate. Is this normal????
     
    econtent, Aug 12, 2007 IP
  2. akdiver

    akdiver Well-Known Member

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    #2
    So do you outsource this marketing? How do they get such targeted mail list etc. Im very interested to see how well you do out of this. Whats the ROI like for thier services.
     
    akdiver, Aug 13, 2007 IP
  3. bobchrist

    bobchrist Active Member

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    I think its worth to go for relationship marketing especially if you have good customer database, the finance sectors are already gaining success by implementing relationship marketing.
     
    bobchrist, Aug 13, 2007 IP