In different niche CPC differs - car, insurance, loans tends to have high CPC. Some people have eCPM 0.5$, some have 50$, as I've read in this forum. 1. If advertisers pays 10$ max CPC, what do you think what is eCPM for site with those ads? 2. What do you think, if advertisers pays 1$ max CPC, what is eCPM for publisher? 3. What do you think, if advertisers pays 0.1$ max CPC, what is eCPM for publisher? 1-3. Summary) What do you think is publishers's eCPM if advertisers have max CPC 10$ (1$, 0.1$)? If you see that advertisers pay X.XX$ max CPC, how would you predict eCPM?