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Registration form - Delivery or Billing Address first?

Discussion in 'HTML & Website Design' started by Charles Harford, Feb 6, 2020.

  1. #1
    This is a UI question for all you e-commerce design experts out there.
    Is there a generally accepted standard for which address to capture first from new registrations on a typical online shopping site. Should you fist ask the new customer for:
    1. their billing address. or
    2. their delivery address?

    In my humble view we should first ask for their delivery address. My reasoning is this: since they are probably in the middle of checking out, and we don't want to slow down this process any more than necessary, it seems most logical to ask where they want the goods in their basket to be sent to. At this point our system will assume both addresses are going to be the same, which should be the case for most customers. We present an option to add a different address if their billing address (for payment card) is different. This way 99% of the time they will only have to enter one address.
    Does anyone have good reasons to do this another way?
    Many thanks.
    SEMrush
     
    Charles Harford, Feb 6, 2020 IP
    SEMrush