Selling Registered trademark brand and website for sale. Est 2006

Why are you selling this site?

Retiring

How is it monetized?

1. Direct marketing to over 4000 customers
2. Direct traffic

Does this site come with any social media accounts?

Facebook and Twitter

How much time does this site take to run?

12 hours per week or more if you wish to develop it further

What challenges are there with running this site?

Long established e-Commerce retail brand and website for sale by retiring owners.

The owners of 2009 registered brand trademark Giggleberries ® are selling the registered brand and e-commerce website that has been trading since 2006.
Since 2006 the brand and website has been used to successfully retail online only the sale of designer men’s underwear and swimwear with a worldwide global presence and return customer base. It has an international position in its niche market with a social following and online presence for many short and long tail keywords.

THE BRAND

The brand carries NO debt
The brand has established and healthy relationships with trade suppliers in the designer men’s underwear and swimwear market.
The current brand was designed to convey and reflect the following;

• is trustworthy
• is contemporary
• is sexuality neutral
• appeals to discerning fashion conscious men and partners
• exudes decadence and a sense of self indulgence
• appeals to men who are sure of themselves
• promotes a feeling of 'why have I not heard of Giggleberries before'
• does not alienate customers with varying tastes
• appeals to customers looking for everyday basics, indulgent luxury items or slightly risqué or
provocative apparel
• appeals to Hetrosexual/Gay/Bi-Sexual market
• Customers with a £20K+ a year income
• Aged 30+
• Settled in a career
• Modern man orientated to tasteful lifestyle
• Self indulgent & health conscious
• Women who know what they want for partners
• Image conscious
• Design & style oriented
• Brand loyal - Likes brands: Nivea, Sony, Gillette, Virgin, Apple
• Likely to read Mens Health, FHM, GQ and Esquire etc​

However, the brand name, ‘Giggleberries’, equally lends itself very well to other retail verticals such as women wear, including swimwear and lingerie.

THE WEBSITE

Conversion rates of up to 1.65%
Over 24,000 page views in two months
Worldwide global reach

The website was heavily invested in during 2016 in order to bring its functionality and technical attributes fully up to date for selling.
Consequently, the website is based on a Magento content management system and incorporates the following highly desirable and commerce leading features;

• Responsive website
• Intuitive and customer friendly website
• Ability to setup product alerts
• Ability to setup many product promotion variations
• One stop checkout process to minimise shopping cart abandonment
• Easy ‘upset’ and ‘cross sell’ features
• Multiple admin and sales reporting tools
• Hundreds of Magento supported app extension to enable to enhance and customise the website
• Large online Magento support community
• Multi tier pricing feature
• 100% search engine friendly
• Mobile HTML5 integrated as standard
• Native device applications​

Full details of the features available can be found here - http://info2.magento.com/rs/magentosoftware/images/Magento Full Features List 052714.pdf

AMAZON & EBAY

The website features a backend system then enables all products listed on the website to automatically be sent to Amazon and Ebay marketplace accounts. Consequently, if you list an item on the website it can be set to be automatically listed on your Amazon.co.uk, Amazon.com, Amazon.de, Amazon,fr, eBay.co.uk, Ebay.com and Ebay.de accounts for example.
If a customer purchases one of your products via your Amazon or Ebay page, then the order is sent back to the website admin sales page. This enables you to process the order from the website without having to login to your eBay or Amazon site. Additionally, the website automatically synchronises the inventory and sales between the website and all other eBay and Amazon accounts.

This is a very useful and very powerful feature.

PAYMENT
Payment by BACS only

CANCELLATION
Sale is by auction for digital products and can not be cancelled once digital products have been bought