I want to know that coming of Penguin update the Scope of SEO Webmaster is going finished. Then what is role of webmaster in SEO field...??? How they can improve the Ranking..?? Any Benefit of off-page..in SEO..??
I think OFF page is still there but according to update if we have done over optimizations and spamming in off page then that will be effected by Peguin...
just stick to do basic seo , buy a proper seo solution for your script , if custom script , ask the developer to add basic tags , meta-tags , keywords and on-page optimization using template editing and search fixes with archive pages to be added. It is best you do not try to buy back-links for the current moment nor do any great amount of (over optimization) of seo resources . just let the site run , and you will see you will do a great job. Best of luck with your site.
Provide value to users and build quality links. If you're not sure what a quality links is, a quick rule of thumb to follow is - will it send you traffic? If it doesn't then it is probably a low quality link (article directories, free web directories, etc.).
Sites won't come higher unless have links. So SEO is still needed and SEO companies will survive. Just make sure to get high quality and genuine links from relevant pages only with varied anchor text. Penguin is only behind black hat seo. Next update will be black cobra update when google will declare "Links not required anymore to rank higher" and in that case all seos and seo companies will have to move offline to look for a job.
SEO can never be finished, the updates will take place, do not use any automatic software for building links, so use natural and manual methods.
Off-Page always mean a lot for a site ranking from starting to end. But the thing is that Google help those who are genuine. So if you have created link on black listed sites then you have to pay by losing you rank. Any way I like to give a big thanks to Google for this so now only that SEO company sites are getting ranking who had done good work for their site and how really deserve it.
Basic Penguin Tips: 1- Keywords Stuffing 2- Website Content and other websites 3- Link Schemes 4- Paid Links 5- Illegal software used..Which Google Doesn't allow
probably after throwing out the link popularity from their algorithms, Google makes it a bit easer to do seo, because all the seo is now will be inside your site. These boring and tedious tasks of linkbuilding will go out.