Just been reading Landing Page and Site Quality Guidelines at Adwords Help and on that page Relevant and Original Content Relevance: * Users should easily be able to find what your ad promises. * Link to the page on your site that provides the most useful information about the product or service in your ad. For instance, direct users to the page where they can buy the advertised product, rather than to a page with a description of several products. Noting the above, of course it makes sense to be showing (for example) a review of one product only and a link on that page to an actual purchase page of an affiliate program product or service. But im curious of how people work it when they are providing a product/service comparison page, because you must be linking from the ad to a page with 3, 4 or 5 products/services for example. Or is your ad stating that its product/service comparison and not suggesting a purchase in the ad?
I think you're just confusing yourself. Your objective is to be as relevant as possible with your ads, keywords and landing page content. This is both to secure a high quality score and to facilitate a clear and concise user experience. For example, if your keyword is compare web hosting services, then your ad should also include this phrase, and your landing page should include it multiple times, throughout the body, in the title, in the URL, and in bold at the top of your first paragraph. And of course, the landing page should present a comparison of web hosting services. However, if your main keyword is toshiba 50hp66 plasma hdtv review, then your landing page should present a review of the same.
Thanks Masterful, your right, i think i have been confusing myself recently ive read so much about PPC and Call To Action and all that, and then while i was thinking of product/service comparision im thinking well thats more vague and appeared to go against this call to action talk and all that. But yeah your right, i see what you mean, you target the ads, landing page etc to whatever way you are presenting the products/services. Thanks for explaining, i think 2 weeks of information overload regarding ppc and affiliate marketing has caused temporary brain numbness for me.