Hello, What rules do you follow when composing a new e-mail? I never use ALL CAPS and try to make sure all of my spelling is correct. Thanks... Adam
The most important thing is to not use deceptive subjects like "You received a Private Message" or "Payment Received". That's the best way to get people to unsubscribe from your list and lose any connection and trust you had with subscribers.
That's very similar to the ads that used to run in the paper. It would look like this: SEX! Now that I have your attention...