Hello friends, I am running an email campaign for one of my websites. In which category should i count the traffic when someone clicks the link in the email for my website. Should it be counted as referral or direct traffic??? Thanks & Regards Shailendra
All depends what medium you are using to shoot emails..if you are using any tool like streamsend then it will show streamsend as the referral traffic as streamsend uses its own analytic to track visit. And if you are sending it through your general mailing account, the referral source of visits will depend upon the recipient mailing account..if one is using gmail then that visit will be referred from gmail and vice versa..