post article in intersteing subject which is looking shocking in first impression so after waching title people attract for reading entire topic and after that your bounce going low.
When come to attain the user you need the content and yeah good and original content. People get annoyed with nonsense. You also well said about popup no popup and ads like that. Images and videos are getting crazy in this selfie time. SO never forget to have agood image and if possible have video for it.