Hey I started a campaign for my business on the content network, for the first couple of weeks the clicks and impressions were aplenty. But then gradually the exposure reduced and its down to a tickle. The CTR for my ads has remained unchanged. Even though the average ad position have come down from 3 to 6. Can anybody advice ?
You have answered the question yourself! Do a test and increase your bids for at least 2 days to increase position (make sure you set a daily budget) and compare the results in terms of position to impressions. Good luck!