We just redid our website www.ScrapbookPal.com and moved from web.com shared hosting to a dedicated server. We were at the point we need to the website to do a lot more backend features then it did and some extra user stuff. Overall the website appears the same (don't have access to old site anymore). However our traffic is 25% of what it was. Went live on Friday the 11th. I keep track of our keyword rankings and most of them that I track are about the same as always, so we havn't lost rankings on the keywords I know about. I do know our google page rank is 0 now. Any ideas if this is a temp thing or what I can do to fix this. Thanks, ScrapbookPal.com
How much of your traffic is direct? If you didn't 301 the old site to the new, people who know the old url might come to the site and find it down - so they leave...
50% of the traffic is direct. As for the 301 redirect we did a 404 redirect. Our url is the exact same its just the products pages are different Example Current https://www.scrapbookpal.com/Store/ProductDetails.asp?pid=180 Old /Store/ProductDetail.asp?productid=180 Not sure why it was done differently, but whats done is done. April 4th-9th we had 2,202 visitors 43.67% Direct 24.39% Refer 31.91% Search April 11th-16th (todays not done yet but included) 1278 visitors 54.19% Direct 21.24 Refer 24.57 Seach Do I just need to wait it out, or suggestions to new site to help it move along quicker.
It's a temporary thing, but one thing I would definately do is pick whether you want scrapbookpal.com scrapbookpal.com/Index.asp www.scrapbookpal.com or www.scrapbookpal.com/Index.asp to be used - choose one and 301 redirect the others to it. Personally I prefer www.scrapbookpal.com since not only do people tend to expect the www. prefix, but also because you're not tied to a particular technology when people are linking back to you (which makes sysadmining the site a heck of a lot easier if you change from ASP to .NET or PHP or another language). And do the same for your category/section and product/content pages. (Edit: NEVER do a 404 redirect. 404s are error pages. Use them to inform people that the page they were looking for could not be found and/or doesn't exist. If it was moved permanently, use the 301 redirect on that page instead - and avoid the 404. You'll be able to retain your rankings and PageRank flowing to/from those pages as well.)