We've been split testing a money making product for over 3 months now, checking whether or not we should raise the customers' expectation, should we go for a pro or newbish look and so on. Do you have a money making niche-related site? Want to make more cash? Please shoot the URL of your resource in this thread or via PM. We will compile a document with guidelines that if implemented will increase your SE traffic 300-600%. In exchange all we ask if you promote our product for more split testing. And no, our product is currently very difficult to find in the marketplace.