I've been at this now a couple of months and thought I knew the basics but I keep getting frustrated with the "inactive for search" BS. My store sells actual products AND I've been trying to supplement that with affiliate promotions. Every time I get a campaign that actually starts to show potential, Google ups the cost making it unprofitable. None of my landing pages have any affiliate links, my click through rates are usually between 2 - 8%, and from everything I have read here and elsewhere I am doing all the right things. Then I see ads competitive with mine for the same keywords that are blatant affiliate link farms with absolutely nothing on them but junk links to affiliate stores. One I saw this morning was even a re-direct to a product on Amazon, the URL said it was something like "FinditHere.com" or something. So I guess my question is, are there any really good books or resources that anyone can recommend that have any additional info that CANNOT be found free online? I saw the Perry Marshall thing and some of the others that really look a lot like "Get rich telling people how to tell people how to get rich" type crap. Or is it really just impossible to make money without running some kind of scam. Help? Gary
Adwords Miracle, http://www.adwordsmiracle.com, best book I read on Adwords so far, this book contains some really valuable information, no bullshit. I higly recommend this because it made wonders to my campains
There is a review on the following link which has not been indexed yet by the engines:- http://www.memwg.com/blog/adsense/ This review basically explains what is in the book and the approach taken with quite a lot of detail. The second review by Steve Stunt is more enthusiastic but then he has had time to test the plan outlined in the book and had very positive results with it. http://www.stevestunt.com/adwords180-review/ 180
From the SEOBook by AARON MATTHEW WALL: Additional AdWords Resources: • Google offers a free ebook to help you get the most out of your Google AdWords account. • Andrew Goodman's Google AdWords report. • Perry Marshall’s Definitive Guide to Google AdWords. • Google Advertising Professional Program adwords.google.com/select/ProfessionalWelcome • Google’s learning center google.com/adwords/learningcenter/ • Many of the Google AdWords tips I learned came from Andrew Goodman’s and Perry Marshall’s reports. Resources Cited Literature: • Overture Advertiser Workbook: (free) (content.overture.com/d/USm/ac/tu/ebk.jhtml) • Google’s Maximum Effect Guide (free) (google.com/ads/library/maximimum_effect_dec03.pdf) • Andrew Goodman’s 21 Way AdWords Report (page-zero.com/) • Perry Marshall’s Definitive Guide to Google AdWords (perrymarshall.com/adwords/) • Google Advertising Professional Program adwords.google.com/select/ProfessionalWelcome • Google’s learning center google.com/adwords/learningcenter/ • Black Hat PPC e-marketing-news.co.uk/Mar05/black-hat-ppc.html