I am doing marketing work for a local income tax service franchise and I would like to be able to get more specific information about the potential customers in our territory. Can anyone give me some advice on how get free or low-cost demographics about our area?
Thanks. I do understand the nature of demographics. If we better understand the groups of people in our area we can better develop a strategy and refined tactics that will allow us to target the most productive group of customers.
Here's a sneaky way of doing it: Call your local newspaper or magazine company. Ask them for a "Media Kit" They'll usually email it to you. Local magazines are great; They'll usually have the income, ethnicity, if they have kids, home owners or renters, age... etc. I'm sure there's a better way of doing this, but this is how I did it. Best Regards, Brain Copy
This can work, but make sure you back up "wanting" to do some type of media kit, or else they will just hang up.