I have one site related to sports….. Now I have complete dir. Listing….. Now I have started reciprocal link exchange… Can I made directory... for this site and exchange al category links for this site…(mens non related site can I exchange is it beneficial?)
link exchange only to related sites and don't exchange link to site that has the same host. I mean don't give link back to two sites that have the same host this won't benefit your site.
It is a waste of time swapping with unrelated sites. If they have a reasonable PR then you might be tempted, but keep in mind that google will punish you if you have only reciprocals. e.g. make sure your site has a good percentage of natural one-way links to balance things. I would also suggest trying to place the links within articles so they look natural, and ask the reciprocal linkers to do the same. If I was to write a search algorithm I don't think it would be difficult to spot 'link lists' and downgrade them accordingly.