I've got an eCommerce store which sells kids furniture and has an average basket size of approx. £300. Sales are struggling at the moment (likely due to recession) so I'm trying to kick start things again. I'm trying to understand more from some e-commerce store owners which also have largish average order sizes to see if you've been equally affected. Specifically, I'm trying to understand more about: - how you optimise your customer conversion - how you consider new payment methods to increase conversion (such as Buy Now Pay Later), - Offer and discounts you put on to increase conversion, and - how you manage your inventory efficiently to reduce costs. As well as my e-commerce store I'm a fully qualified accountant, so if I can give you any free advice around the finances of your e-commerce store, I'm happy to return the favour.
There are many payment method services. I personally use WooCommerce as it has most of the payment gateways you need, IE credit cards, Paypal Applepay and more. But for buy now pay later, look at Affirm https://www.affirm.com/