Google has implemented changes for local searches, but I'm not certain it is very effective. I think Google would be better off in actually generating their own local directories. I think this will still provide listings of national companies, without local presence. I would rather still use a directory service whereby I can filter and narrow down my search results, rather than just by selecting from a map full of pins. Anyhow, I'm interested in understanding how the changes have affected existing localized affiliate marketing programs?