Received mail from google about adwords quality score

I received 2 mail from goole. Since I paused every campaign cause of they said I have 1/10 score. I stop every ads. But they still sent these mail to me. So, I delete every campaign.

And, what next?? I will be banned from adwords or not?

This is google mail to me....

Hello,

It has come to our attention that you have submitted several ads for landing pages considered to be of a poor quality per our Landing Page and Site Quality Guidelines. Please remove any ads and landing pages in your account that may be in violation of these guidelines, and do not create new ads that are in violation. If you need more information about our Landing Page and Site Quality guidelines, please visit http://adwords.google.com/support/aw/bin/answer.py?answer=46675&hl=en_US.

This email serves as a final warning. Any additional discovery of ads in violation of these guidelines will immediately disqualify you from participating in the AdWords program.

As noted in our Terms and Conditions, Google reserves the right to terminate advertisements for any reason. To view our Terms and Conditions, please visit https://adwords.google.com/select/tsandcsfinder.

We appreciate your cooperation.

 

PM me the websites in question, I'll see if anything seems obviously wrong.

 

Paused campaigns, groups or ads are still seen as being active by Google. You can after all unpause them. Delete them. If you don't, you run the risk of your account being terminated.

 

Anything paused can be unpaused. Anything deleted can be undeleted, and still retain historical data, with the exceptions of ads and keywords. But certainly Google's argument that your ads will still be judged in a paused campaign, but not a deleted one, has no logical basis.

 

A ton of advertisers got that same message. Some were banned and some were just warned.

Were any of your ads affiliate ads? If so, I have more information for you.

In the recent round of Google slaps that were supposedly about landing page quality - AdwordsAdvisor (supposedly an official Google rep) explained what the slap was really about and it was geared toward certain types of affiliate sites, not so much landing pages or quality scores.

Click the link below and read the whole thing!

 

Enginez, I agree with you. But it seems Google will not evaluate deleted campaigns. That's why I'm saying to delete them.

By the way, I don't recall being able to un-delete campaigns in the old interface. Seems something new to me. Of course, I was never in the habit of deleting campaigns in the first place but it seems strange to me that you can do that. I wonder if they have a maintenance cycle where they purge deleted items.

 

Could someone please provide me a detailed explanation of what is considered a "bridge" page? Would a product review be considered a bridge page?

 

Hi Lynda,

According to Adwords help on this page:

And I know that's frustrating because they say they allow affiliates yet what affiliates do is act as an intermediary, to link or redirect traffic to the parent company. So... they just make it really hard.

ALSO FYI - hate to even mention this but a lot of affiliate reviews also had Adwords trouble recently. At least people THINK it's review pages that caused the problem, but I think it could also have been the types of offers they were linking to.

Here's more info about affiliate review pages getting slapped:
http://www.perrymarshall.com/product-review-google-slap/

 

Thanks for the info. Just one more question if you don't mind. I have a couple of sites that I've still got great quality scores (7/10 to 10/10). On both of them the landing page itself doesn't have any affiliate links, but I have links to other pages in my site that contain reviews and, of course, I have affiliate links on those pages. I haven't been slapped as of yet, but I'm wondering if my days are numbered. Do you think this type of site would be more acceptable? I've read their landing page guidelines repeatedly, but they're so vague -- at least to me. Bottom line, do you think they're just trying to say they don't want any affiliate sites advertising on Adwords?

 

=========================================================
Bridge Pages: Ads for web pages that act as an intermediary, whose sole purpose is to link or redirect traffic to the parent company. Get more on this at Adwors Landing Page Quality Guidelines .... Hope this helps

To your success
Bobby T.N
http://www.moneymakingonlineexposed.com/Pmap.php

 

Hi Lynda, while I don't pretend to be able to read Adword's mind and who knows what they are thinking sometimes - it seems to me you have a really good strategy going. They say they don't want bridge pages that just link to the merchant - well like traditional advertisers do, you are linking to pages on your own site. I think it sounds pretty smart!

 

First, there seems to be a vendetta towards affiliate marketers, so if you are infringing on some of their rules on landing pages, you will get their poor quality score.

Second, you need to build a quality site with some real content and use the links to redirect to the affiliate sites. This is the only way around it.

Thirdly, you may need to to sell directly. I mean market you won products and use Google to sell. In fact, Google will help you with this part.

Cheers,

 

Does anyone have any indication of whether the sites with affiliate links that Google is objecting to are limited to affiliate links to e-book products (i.e. Clickbank) or have they also slapped sites that were redirecting to Commission Junction advertiser sites? I am doing both, so I was curious. I had some correspondence with a publisher on one of the Clickbank books I'm promoting. I noticed that they were no longer advertising with Adwords. She told me that Google slapped her site and thought a very large percentage of Clickbank e-book sites were slapped (I mean the actual publisher site, not an affiliate site) and were no longer allowed to advertise with Google.

Thoughts?

 

Thanks Lynda. That's interesting but I had not heard it and I hang out a lot at Warrior forum where there are a lot of CB affiliates. You'd think they'd be talking about it if it were true.

 

Ok ... i don't know if i'm more confused or frustrated right now.

Presently, I am doing affiliate marketing - but PROPER affiliate marketing - nothing dirty. I have been promoting a very well thought out site, with lots of rich content and information - not to mention a very hot product. I have watched my site climb through the Google ranks very quickly due to my SEO and am now sitting on page 13 (in just two weeks of existance) out of almost 4 million resulst.
I had been running my adwords on Google for the past two/three weeks with modest success.

Late last night - i turned my campaign down a bit to the tune of $0.15 a click on all my breadwinners...
... this morning, hoping to capitalize on the Tuesday crowd, i upped my campaign BACK to the default bidding pricing and in some cases - more.

... it is now the evening and my ads are still not showing no matter how high i place my bids.
Before today, my QS was 10/10... all my ads have been approved and all was well.

Except now, my QS is 1/10 and NOT showing 'due to quality score'
... no warning - just DEAD!

Can someone please look me over and let me know if i am a victim of this new Google BS.
Check my sig links to review.
(The Acai Berry site - NOT - the Nail Fungus site - this is supposed to launch tomorrow)

Also... how does this effect organic listings? As i mentioned, i have been climbing through the ranks very quickly and am sitting, very proudly, on page 13 in a very competitive market - all organically - all seo.

Will this new formula send me back into oblivion organically or does this JUST and only apply to the adwords... and if so - WHY? .. makes NO SENSE!!!

Any advise or thoughts would be appreciated

 

I am not sure what the confusion is all about. The key line is:

Affiliates who provide limited value by being a bridge page with the intent of solely driving traffic to another site or who are framing an affiliate site

Motelsex, both your sites clearly fall into that category. That's why your berry site has a QS=1. If you start an Adwords campaign on the nail fungus site, you will eventually get a QS=1. It might start off OK for a few days but trust me, it'll go down. What boldjonny said about building a quality site with content will not save you. It has nothing to do with content. It has all to do with having affiliate links.

I don't know about the organic side. Haven't heard any complaints on that side of things. However, I suspect that one day organic listings will also be affected somehow. Not saying this will happen tomorrow. It might be a few years down the road.

Now you ask why. It's because Google wants to give a better experience to its users. A bunch of ads all ending up on sites promoting the same affiliate is not a good user experience.

 

I would say somebody made a complaint... The trial nature and the fact that people don't know any better and never read the terms and conditions often leads to a lot of angry people....

And angry people leads to complaints....but the reality is it was probably the top sellers of the acai products that got you bad rep with google.... when you're making 20g and up a day you have to protect your client base..

So the best of luck with getting to the top.
The real money in what you are doing is when you team up..

 

I think this is only googles scare tactic to force you to activate your account.

 

robconors - my account has been activated and i haD started to do fairly well

voldaq - thanks for chiming in, but the complaint thing sounds a little strange to me ... first.. if someone honestly did file a complaint with google, wouldn't they file a complaint about my parent affiliate as opposed to me? ... if there actually WAS a complaint about my site, i'm guessing it would have been from a competitor ... and even then... they're just going to listen to that person complain and pull down my ads without (1) - warning me or notifying me or (2) - without allowing me time to make any necesary adjustments or even the chance to defend myself? ... that just doesn't seem right .. if that were the case, we could make complaints about any site on the sly and expect them to just get pulled down... how can that possibly be?

Lucid - there's a lot to be confused about here... for one, like i just mentioned above - no warning, no email, no contact, no ANYthing - just pulled down - and without a reason why
... plus, like i mentioned in my previous post... organically - i am FLYING right now... my two week old site is now sittin' page 12 for my targeted keywords... yes - still a ways away from page one - but again, it's only been two weeks...
today alone, i watched my site go from being ranked (in google, organically) 143 - to - 135 - to now, 128
... the fact that this is allowed to occur while my adwords is being pulled down just don't jive to me.

and yes - my site was created with the sole intention of delivering my visitors to their goal, which is to order this product... but the content HAS to count for something... i mean, this is not just a landing page (hate those, by the way) - it is filled with information and a modest amount of pages for them to read, research and be better informed... where is the line in the sand here?

- - - - - - - - - -

So, i made some changes tonight...
... i made each and every affiliate link on my site "Invisible" with a little script that i have...no more can you see the tracking code in the href
... i also went and changed all the ads that should have been running in adwords... i changed the campaign namem ad group names - i deleted any and all keywords that were using the word 'free' in them, and then i changed all the ads to do the same.
... just for good measure, i jacked up my CPC to double the going rate right now just to see what would happen...
... sure enough...
... STILL no ads are displaying... that was about three hours ago, so no changes have been made (if they will)

Even more confusing, is that AFTER i changed my ads, as you all know, my ads need google approval before being displayed....
... within three minutes (probably less) - all ads, and keywords were approved.
How can these ads possibly be approved, but still not be able to display... shouldn't i just be DISAPPROVED in the first place?


I have since setup a yahoo search partners account to hopefully try and make something happen there, but it's not looking good - not a single impression yet, and i have my max bid at THREE times what i was doing at google

- - - - - - - - - -

I posted this in another thread somewhere in this forum, but here is just another area i just don't understand...

"i guess what puzzles me the most is this... and maybe somebody can steer me in a direction here because it truly is mystifying to me...
... this move is surely to cost google hundreds of millions of dollars (if not BILLIONS) in revenue
... if this is true (which it is), how do they plan to recoup that money?
Is there a new system in waiting that anybody knows about?

I just don't see - from a business perspective - how this move makes ANY SENSE with the amount of money they are about to lose

Anybody have any insight or opinions on this?"


Anyway, thanks to everybody who has replied thus far.
If anybody knows anything more or hears something (through the grapevine), please let us know

Take care

 

What you have to understand is that PPC and SEO are two separate things, two different systems. One does not affect the other. So even though you are flying high in organics, that has absolutely no bearing on the PPC side of your business.

As for getting no contact from Google, you really want an email every time there's something going on in your account? The reason why is in the account. Hover over the keyword status bubble. It will tell you that the landing page quality portion of the QS is poor. While I admit that can be vague, carefully reading the TOS explains why.

> but the content HAS to count for something

Well, no. The issue is not the content. The issue is affiliate links. I explained why in my previous post.

Suppose I invite you to a dinner party. You come to my house and bring a gift, say an expensive bottle of wine. During the party you make an ass of yourself, are rude to guests, use foul language. I tell you to stop but you don't. I become annoyed and tell you to leave. The fact that you brought a gift doesn't count for anything. It's your behavior that counts.

Google doesn't want anyone to use Adwords that doesn't follow their rules. They are protecting their brand. In the end, that's more valuable than keeping advertisers and making more money.