This week a couple of my campaigns were slapped with low quality scores. I've been expecting it after reading about everyone else's experience. I have several review-type sites that I guess they consider to be bridge pages -- I guess. I really don't have a clear understanding of their guidelines. Today I received a "final warning" letter (which actually is the first warning I've received). I still have several campaigns that are running and I'm trying to decide what to do with them. I would like to avoid being suspended entirely because I am building another site that I think (I think) will qualify. Should I just pause or delete all of the campaigns I have? Would that keep me from getting permanently suspended. The letter said something about pausing and deleting adgroups won't change the quality score. Or should I just let them run until I get shut off? Thank you
If you don't fix the problem, they will shut down your account and any future account. Delete any offending group or campaign.
Thanks for the reply. For clarification, they listed only four of my eight sites as being in violation. Should I assume that the four they didn't list will soon get slapped and go ahead and delete them now -- or do you think I could let them keep running? I have deleted the sites that they had listed in the letter. The other four sites are similar to the ones that got slapped, but, again, they didn't list those in the letter and they continue to run with high quality scores. I'm not submitting any new keywords, ads, et cetera and haven't for some time. Thanks for your help
Only you can answer that. If your other sites are also violating their policies, you will just be adding to the number of infractions. Have too many infractions ("three strikes you're out"), you get shut down. But if they are "similar" as you say, then I'd delete them too. A few links with more info: Adwords guidelines and policies Adwords FAQ (QS explanation and other things)
I would think if your account is sizeable enough customer service would help you. Have you tried calling them?
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