Rebranding worth it?

Discussion in 'General Marketing' started by Anttila, Jul 25, 2009.

  1. #1
    I recently bought a classifieds website with nice traffic and rankings but the domain name is lame and not very brandable.

    Is it worth buying a new domain, using 301 redirect from the old website and branding it again? What kind of risks are there when doing this? My plan is to monetise the website by selling ad space and I think I need a domain that gets noticed for that.
     
    Anttila, Jul 25, 2009 IP