Reasons for opening multiple Adwords accounts?

Discussion in 'Google AdWords' started by Mage, Sep 25, 2007.

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  1. #1
    I've noticed many people want to open multiple Adwords account, with a few advertisers I know already having multiple accounts. What is the reason behind this? Is it because of CTR? If that is the case then does the CTR of one campaign within an account affect the CTR of another?
     
    Mage, Sep 25, 2007 IP
  2. cherry_yuya

    cherry_yuya Active Member

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    #2
    One of the main reason is to take advantage of various adwords voucher.
     
    cherry_yuya, Sep 26, 2007 IP
  3. PipSqueak

    PipSqueak Guest

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    #3
    Another reason is that adwords have limits for its campaigns
     
    PipSqueak, Sep 30, 2007 IP
  4. speedster

    speedster Peon

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    #4
    Off-topic, but would they have to provide new CC information for each voucher/account they create?
     
    speedster, Sep 30, 2007 IP
  5. al_carrerra

    al_carrerra Peon

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    #5
    Yes you do :D
     
    al_carrerra, Oct 1, 2007 IP
  6. sircoulson

    sircoulson Active Member

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    #6
    They use a Virtual credit card to active a new account ;)
    It costs 5-10$ for a virtual credit card (even some banks create it for free). $10 for an $60 voucher. And you have $60 adwords account. lol, that's the reason.
     
    sircoulson, Oct 2, 2007 IP
  7. Mage

    Mage Well-Known Member

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    #7
    Well I know people who make big money from Adwords advertising, and I am quite sure it is not to do with the cheap vouchers you get for new accounts. I was thinking it is something to do with the Quality Score.
     
    Mage, Oct 2, 2007 IP
  8. masalaindiadennis

    masalaindiadennis Banned

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    #8
    Can we use more than 1 voucher in 1 Adwords account ? and do we need New VCC evrytime ?
     
    masalaindiadennis, Oct 5, 2007 IP
  9. EMcDonell

    EMcDonell Peon

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    #9
    We create seperate Adwords campaigns for different clients of ours all under out main login. Then we issue unique login access to whichever campaign is theirs so they can get in and see what's going on if wanted, but can't really edit anything without going through us.
     
    EMcDonell, Oct 5, 2007 IP
  10. Lastbutnotleast

    Lastbutnotleast Peon

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    #10
    Waow ! Those people are doing big business ! LOL
     
    Lastbutnotleast, Oct 5, 2007 IP
  11. WilsonA

    WilsonA Active Member

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    #11
    1 voucher per account and unless you have a lot of credit cards then you need vcc
     
    WilsonA, Oct 6, 2007 IP
  12. Mage

    Mage Well-Known Member

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    #12
    Can everyone stop with the voucher thing already! No one who spends hundreds and thousands of dollars a day on Adwords is going to give two shits about a voucher, so stop crapping this thread with the same bullshit idea. If anyone knows of a REAL reason why certain big Adwords spenders have multiple accounts, please let us know, but if your going to go on about the voucher crap, then please stop.
     
    Mage, Oct 7, 2007 IP
  13. coolBananas

    coolBananas Peon

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    #13
    Well I have more than 1 account and its for multiple reasons.

    Firstly, I have a few sites for completely different purposes and would like to keep the spending on them separate for tracking (and tax) purposes.

    Also, Google has a limit of the amount of keywords you can have in an account. I think its 75 000 keywords. So if you go over this limit (which I have on multiple occasions), you will be forced to open a new account.
     
    coolBananas, Oct 7, 2007 IP
  14. zaczebra

    zaczebra Peon

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    #14
    Read somewhere on DP (can't find link) that shows new accounts do better in terms of ROI, than accounts that have been used for a while. (smart pricing?)

    I have no evidence that google smart price (increase click charge) advertisers but i know for sure that they smart price (decrease click payment) publishers.... so maybe this is why people have multiple accounts :confused:
     
    zaczebra, Oct 7, 2007 IP
  15. regalwilliam

    regalwilliam Peon

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    #15
    There is lot of discussion on board for multiple adwords accounts. Still I don't understand why people owns multiple accounts.
     
    regalwilliam, Oct 8, 2007 IP
  16. coter1979

    coter1979 Peon

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    #16
    I read somewhere that Adwords keeps track of your account history -- like CTR -- and this can affect any future ads you start. The article went on to recommend that you delete your account and start fresh if you've had a historically low CTR.

    I'm not sure how true this is so you might want to do some research to see if this is true.
     
    coter1979, Oct 8, 2007 IP