Well I think many of you guys noticed that now a days we are getting low paying ads more on our blogs and there rare cases where we get more $1/Click rate! I read many threads on this section and also do some research and found that Adverstiser seems to happy to put their ads on Search Results then web pages! I made simple conclusion here: Why More AdSense Advertisers are Posting on the Search Results Page? Also this is main reason why people get high value when they get clicks on Google Search Ads! What's your thoughts?
The reason can be advertiser are looking for the low cost ads. Also, google has cut down the revenue sharing. Both the two reason make the CPC lower than previous time
Yes I think these two are also be reason but I think conversion is big issue so Advertiser focus on Search Engines results where they get good results then normal webpages!