RealRank? Check this out

usasportstraining Notable Member

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I just received this in the mail and thought I'd pass it along. Interesting...

Since PayPerPost initially launched advertisers have been
requesting the ability to target blogs based on actual traffic
and influence. In the past we have provided you with Alexa and
Google PR as a means to estimate these measurements. However, as
savvy marketers, we all know these rankings leave something to be
desired. A site with a PR 5 can have 10,000 visitors a month or
100 visitors a month. And, Alexa's toolbar sampling method is
not necessarily representative of real traffic.

Now there is a more complete solution: IZEA RealRank. As a
result, participating bloggers within the PayPerPost system have
installed the IZEA Toolkit (ITK) to enable RealRank on their
blogs. This piece of code allows us to report back actual
traffic data and use that data to rank blogs based on the
following criteria:

70% weighted towards visitors per day
20% weighted towards amount of ACTIVE inbound links per day
10% weighted towards pageviews per day

More information here:
http://community.izea.com/blog/2007/11/what-is-izea-re.html

All the blog data is fed into our system and we calculate a
relative number based on the metrics above. As an advertiser you
can now choose to segment based on a RealRank number of 1-10.
Each number represents 10% of the active users reporting with
RealRank. If you want to limit your Opportunity to the top 20%
of blogs select a RealRank of 8, for top 40% select 6 and so on.

Our goal is to provide you with the best possible social media
marketing tools. You will see additional information like actual
pageviews, visitors and traffic demographics in SocialSpark, our
next generation platform coming in January. Thank you for your
continued support. Check it out now!

http://www.payperpost.com

Happy Holidays,

Ted Murphy
Founder/CEO
IZEA - Innovations in Social Media
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