I work in Burbank near the big metropolitan mecca that is Hollywood and so when I'm driving around I see buses everywhere. Lately, I've been seeing a lot of buses with ads for that all-magical AdSense keyword... Mesothelioma!! Like most of us, I'm sure, I had never even heard of the word until I started browsing AdSense info & tip sites, and so, for some reason, instead of thinking about victims of the disease or whether it's becoming a growing problem, I immediately thought: "Wow... someone finally figured out a way to make money off that keyword." LOL What that says about my character is a whole other topic but I'm sure it's just a coincidence... I'd hate to think someone really did rent a bunch of bus ads just to take advantage of a disease like that to earn AdSense money.