(SORRY TRIED HYPERLINKS BUT THEY DON'T WORK) How would the various components fit into Marketing Technology or Digital Marketing? Well, under the Marketing Technology landscape article and infographic, how the components would fit could be seen under the article Marketing Technology Landscape Supergraphic (2012). And for the Digital Marketing components article and infographic, how the components would fit could be seen under the article Digital Marketing Transit Map. Apart from these two, the third way of looking at it (not all components covered), would be by checking the article Do you know these definitions in digital? In Australia, what would be the reality for Marketing Technology or Digital Marketing? The answer to that question could be seen from a number of genuine sources with title names including articles ranging from the last few weeks to about a year, some of which are (same for other sectors too and not just marketers as shown under 7th and other points): 1) Marketer study warns of skills shortages in digital marketing in Australia 2) Two-thirds of Aus marketers 'aren't effective at digital' 3) Aussie brands failing to embrace digital real-time customer service 4) Lack of skills a threat to projects 5) Is Australia That Far Behind in the Digital Market? 6) Big data policies lacking in Australian and New Zealand organisations: survey 7) Australian firms lagging behind 8) Australian retailers are digital-relationship laggards: Capgemini & Sydney University study reveals 9) Australian SMEs not meeting consumers on social media: statistics from Yellow Pages report 10) PayPal: Only 14 Percent of Australian SMEs Are Taking Advantage of Online 11) Latest ABS statistics: many Australian businesses still not engaging online 12) Australian businesses struggling with cross-channel marketing 13) Australian manufacturers are failing to invest in productivity raising IT: study 14) Average of 44 small businesses closing their doors each day, according to Australian Bureau of Statistics data 15) Experts say Australian business being left behind 16) Small Business Left Behind As Australian Business Confidence Lifts: NAB 17) Australian small businesses are late to the online marketing party 18) Too little, too late: Is Australia losing the online retail game? Some of the reasons for the above could be seen from the following articles: 1) Can Australia’s education system meet demand for digital marketers? (Even top universities of Australia are way behind compared to counterparts from US, UK, Canada, etc where students can take subjects from different schools like Arts, Engineering, Business, etc. Additionally, some Australian universities still teach traditional subjects at universities [The two university comparison examples can be University of Sydney via Commerce degree and WUSTL of US via Marketing major]). 2) Aussie women lag behind men in numeracy skills 3) Aussies spend big on technology, but don't know how to use it 4) Small Business Nation 2013 - Around 90 to 99% of the businesses in Australia are small to medium sized ones though most are neither innovative nor have much of technology (not tech savvy) 5) Australia is Well Behind Other OECD Countries in Pre-School Education 6) University rankings show Asian rise and Australian slip 7) Australian students slipping behind in maths, reading: OECD report 8) If Australia Could Get Over Its ‘Fear of Failure’ Tech Startup Firms Could Contribute $109B to Economy by 2033, Create 540,000 New Jobs – Google Study 9) Australia is no innovation leader: GE (connected to Australia lifts ranking in Global Innovation Index, but still lags behind New Zealand) 10) Australia at risk of squandering expat expertise as brain drain hits reverse 11) Is Australia Less Tech-Savvy than We Thought? And there are still more weaknesses with regards to Australian businesses especially marketing side within last year or so (more articles): 1) Brand valuation could be seen via BrandZ of WPP as well as Interbrand of Omnicom and brandirectory.com that is part of Brand Finance. The top brand from Australia would be Woolworths ranked in the 100s way behind the ones from US, UK, Canada, India, China, etc. Woolworths and Coles duopoly in the supermarket sector though IGA, Aldi and Costco are 3 other players there (https://theconversation.com/factcheck-is-our-grocery-market-one-of-the-most-concentrated-in-the-world-16520). Zara as well as others are knocking DJ and Myer (http://www.fool.com.au/2013/08/14/clothing-retailers-be-afraid-very-afraid/ ). All of them have failed with innovation and technology (just like most Australian industrial sector) which can be seen under http://www.afr.com/p/australian_retailers_stumped_by_meuCL7di6LxiZG4VotdITL . 2) Half of Aussie organisations fail big data quest -http://www.cmo.com.au/article/472323/half_aussie_organisations_fail_big_data_quest/ or http://www.fifthquadrant.com.au/fifthquadrant/media/ARN_CIO_ComputerWorld_BigData.pdf 3) Businesses are loaded with customer information but unable to act upon it 4) Aussie businesses are not data-driven: PwC outlook 5) Australian SMEs are failing at social media, says Telstra 6) Are organisations failing in their use of social media and apps as customer service channels? 7) Aussie B2B companies fail the social media test, top performing industries include airline, telco, accounting, banking and motor vehicle via Lead 8) State of Digital Marketing in Australia: coming of age or barely keeping up 9) Are Australian marketers missing the multicultural opportunity? 10) Companies are failing the online test 11) Aussie marketers fail at multi-screening 12) The key reasons CRM implementations fail In conclusion, Australia needs to buck up a lot with Sciences including Mathematics and Technology as well as Innovation if wants to survive and compete with other economies even within the non-profit and profit sectors.