check out what this guy did on Digg today http://digg.com/people/Here_s_my_Business_Card he made a business card that looks like google and in the search term entered ' bad ass motherf**** ' with the arrow pointing to ' im feeling lucky ' that being said when you type Bad ass mother*** in google his blog comes up in the #1 spot. EPIC!
What if he tried to do the same for more competitive keywords. That would impress me more. Maybe he could try something like "Like to waste time". lol
How is this a "smart marketing plan"? He got lucky by landing high, and then he made up cards. And???