I was reading the news here on DP this afternoon and I started asking myself, isn't SEO itself one big-booty-swinging violation of Google's Webmaster Guidelines? I might be wrong, and it wouldn't be the first time I was wrong, but I couldn't answer that question when I started thinking about it ... The progression of SEO, I mean, I see firms, companies, groups -- whatever you want to refer to them as -- offering "certifications" and after those are a dime-a-dozen you will more than likely see them added to a school curriculum I would think. If not added, I suppose For example, I am pretty sure MOZ, or maybe some of the big dogs who have a complete grasp with Marketing online could get a curriculum in place to help standardize SEO/SEM, any other acronym related to marketing online (sorry, I don't know them all. In conjunction with a higher-learning school, Google's assistance, and an army of the teachers. I think that would spread like wildfire -- a defacto "this is how you do this" standard. Art classes have always started with contour line drawing -- not because they were trying to one-up another institution, but because the fundamentals haven't really changed. From my Art I, II, III classes in school, my Drafting & Design courses, my military MOS school in the Marine Corps, my college where I studied Graphic Design & Art Illustration, to my career working up the ranks to Art Director -- they all teach, relate, emphasize the same thing -- fundamentals., because if you somehow climb your way to Art Director, Creative Director, etc....you will get walked over by contract photographers, obliterated by your team when they lecture "you" in front of your staff about color theory, and cost you and your employer big money -- when you have no grasp on typefaces, color profiles -- and your contracted print service looks at you with confusion because everything they are pointing out discrepancies on your color-proof that you can't see. Maybe there are higher study courses, not real sure. That was my rant for the month.