With Google’s 2010 AR (Average Rank) inclusion in Webmaster Tools and SlingShot SEO’s recent study on clickthrough rates (CTR), the real impact of search engine rankings are being re-investigated by major online and offline optimizing and search communities and organizations. The gist of their findings seem to hint at natural search generating a 38-percent average CTR for the top spot, versus 20 percent for paid. Here’s an infographic: Graphics Credits: iCrossing
Thanks webmaster11 Any how if you get more CTR and less Business conversion that is bad. Impressions and CTR is good But How much qualified CTR ? That's important