ReadThrough Marketing is a new marketing strategy. I just heard about it but I think it’s very clever, imagine instead of Click Through (where the visits are usually short, sometimes skimming at best) here the reader stays on your site for a much longer time, reading every word of your sales pitch. Check out the video on Youtube: http://www.youtube.com/watch?v=waNaKp2C7Lk
That's what I thought... it actually sounds like it can be something big. I might give it a shot and see how it goes.