Facts About Our Email Program: 80% of our email gets read within the first 48 hours. 65% of all potential visitors come through to your site within the first 48 hours. Our members prefer text messages over HTML. 88.3% of our members have purchased online before, and will do so again. 100% of all email delivered. 100% of all recipients have given us permission to send them email. All email campaigns are sent to fresh, responsive addresses. We do not saturate our members with similar offers. With our online admin, scheduling, content submission and tracking are simple! We average some of the highest click-thru rates in the industry. Reach Thousands of Potential Customers! Our Most Responsive Customers! 100% DELIVERABLE 100% SPAM FREE Content Specifications. Format: HTML / Text Size: 5,000 Characters Or Less HTML content may not contains iframe scripts or javascript. All images used in the creation of the HTML ad must be hosted by the advertiser, unless the advertiser has purchased content creation services from us. HTML images should be optimized to minimize load time. Targeted Email (HTML / Text) must have related content to the target areas chosen. In the event that the content is not considered targeted to the proper groups (Example: Fitness Ad for Financial Services) then the CTR Guarantee will be void. Writing Your Ad When you mail to an opt-in list, the email message that you send can have a significant effect on the click through rates achieved. Our network sees a huge variation in click through rates - anything from 2% to 76%! Not all of this variation is due to the message of course - some of it is due to the product/service/web site on offer - but a good proportion IS certainly down to the message. So how do you make the best use of a simple text email message to gain the maximum response? First the basics: What are you trying to achieve? Before you write a word, carefully consider what you want the email to achieve. Normally the aim is to bring visitors to a web site. Sometimes there are secondary requirements. Sometimes you want to achieve a sale or sign up as a direct result of the email. Whatever the aim, you should always keep it in mind at all times when writing your text. Keep focused. Check Spelling and grammar Poor spelling and poor grammar are an instant turn off. Compose your message in a word processor (using plain text of course) - and use the spell check on the word processor to check the text - then simply cut and paste into your order. Line Length Some email software does not provide a line wrapping facility - so if you do not include carriage returns in the text - the recipient simply sees a long line of text. Keep the line length to 80 characters or less and use a 'hard' carriage return (press the return key) at the end of each line rather than allowing the software to wrap the line. Caps DO NOT USE ALL CAPS - IT LOOKS LIKE YOU'RE SHOUTING AND IS HARD TO READ. The sentence above should illustrate the point. OCCASIONAL use of caps to emphasize a word - or possibly a header - is ok. Put the whole message in caps, and you come across as a net newbie - not good for sales. Paragraphs Keep paragraphs short. Long paragraphs of plain text are hard to read and look boring. Short paragraphs get read! Message length In general, aim to keep your message as short as possible - while getting the necessary message across. AdScholar imposes no maximum on the number of lines that you can include in an email, the maximum is imposed by the readers interest threshold. There are at least three sets of circumstance where a longer message can be used: An 'email only' ad, where there is no web site to visit. Here the whole sales pitch has to be contained within the email. This naturally makes for a longer message - but even in these circumstances, unless you write like Steven King, you are still best to keep the message as short as you can. Don't waste your prospects time with your 'eloquence'. If you do not have the time to make changes to a site, or perhaps you do not have editorial control of the pages you are advertising, there is a case for using more text in the email. In this instance you will use the email as a guide to the site, drawing the readers attention to the parts of the site and the offer that you want to emphasize. Once your prospect is talking to you, you can say a bit more! Message content "Aye there's the rub" as Shakespeare said. What should the content of your email be? Well, first lets look at some general rules: Sell the benefit of visiting your site. What will they find out? What can they gain by visiting? Picture your customer - who are they? how old? where do they live? Then write to that one person! Gain your visitors trust - Your claims should be believable. Write factually, and tell the truth. Make sure your site looks professional. Don't tell the whole story in the first line! If your headline tells them the core of what's on offer - will anyone bother to read the detail that makes the offer exciting? Write an enticing first line not a summary. Your first sentence should be short. Don't tax your reader early on. Focus your email. Don't ramble. The next thing to decide is the general style of the email. This very much depends on the aim, but also on the product/service that you are promoting. One of the more successful email ads that I have seen used curiosity as a pull. It read thus: -------------------------------------------------------------------------------- Subject: What is MLife? What is MLife? Find out at http://www.mlife.com/ I hope you enjoy your visit. -------------------------------------------------------------------------------- ...and was signed off with the CEO's name. This ad pulled over 35% visits. Can you resist visiting to find out what it is? By the way, ending the email with the name of the person sending it, and some form of contact method (email or telephone) always helps to build trust - which boosts response. So curiosity is a good pull, but only useable in certain circumstances. What other emotions can be used to increase response? Fear - Fear of missing out on something (that's why special offers with time limits work better), or actual fear ("Is your house safe?", "What if you can't support your family?"). Fear always tends to pull well - if it's a believable threat! Greed - Offering something for nothing, special offers, bargains, low prices - all rely on greed for success. In some ways this is a harder emotion to work on - as the 'triggers' can vary greatly between people. Sometimes even 'free' is not cheap enough! Involvement - take people into your confidence. Involve them in your sales effort - "We think this product is right for you - please take a look and tell us what you think". Truth - be totally up front about WHY your product is low cost - "We bought too much stock - now Christmas is over we can't sell it - we are offering this once in a lifetime price to save our cash flow". Opening your heart to your customer can forge very good relationships through building on trust. DON'T ABUSE THIS. If you use this line once - and then use it again later, and it is seen by some of your original customers.....the end. You can think of other variations on this - but the key is to adopt a theme that supports your aim - and then use that theme throughout your email ad. The final point on content has already been touched on. Add a personal touch to the email. Give a name that the reader can use. Openly give contact information. Sometimes writing the whole email from a personal perspective can work extremely well. Conclusion In summary - Keep it as short as possible, No spelling mistakes, write to a theme and write to the person you visualize as your target. Do all of the above, and you will see your response rates increase Sample Ad Current Lists & Totals Content Specifications, Writing Your Ad Click Here To Order How we do it. How it works. Millions of people use email each and everyday to receive information or to send information to business associates, family and friends. Not only is email considered more cost effective than postal mail, but it much faster than conventional methods. When a user signs up for Newsletter, they are agreeing to receive valuable information including advertisements based on their interests delivered directly to their inbox. Subscriptions to these newsletters cost nothing, and the member has the right to remove themselves instantly from a list with a simple click of their mouse. Opt-In email is not "SPAM". We have strong anti-spam policy and has taken many steps to pass legislation to combat "SPAM". Using our opt-in services will NOT get your website shut down or your affiliate programs cancelled. Opt-in email is and will always be the most cost effective way to market to thousands of interested people. Remember if at anytime you have questions feel free to contact us and get all the information you need to make an informed decision. Our sales people will never try to pressure you or coax you into purchasing anything. The decision is completely up to you. All we want to do is to make you well informed about our products and services as we are sure when you learn all you can we will be your first stop when it comes time to order. When you are ready to order, ordering online is completely safe and on of the fastest way to get your order processed. Once your order has been placed, your scheduled delivery date reserved, your ad content is received and reviewed, we are ready to begin your campaign. Based on the targeting options you have selected, your ad will be assembled for sending. When the users opens your mail, they will see your content and will be given the option to click on the tracking link, which will first come through our tracking server and then redirecting them to your website seamlessly. Every time a person clicks on your unique tracking link it is recorded and displayed to your from the admin area. We also log the email address of the person clicking on the link, to ensure that future campaigns will not include that address. We will fulfill your order by sending out the full amount of your purchase. Account set-up process from beginning to end. Select a date that is available, and click on that date. Place your order and request the date selected. Fill this form out completely. Once your order is processed you will receive a Username / Password. Please note this can take up to one business day to process. Use this User/Pass combo to log into your account admin. When you log in you will be required to submit your content before moving on. If you are having trouble submitting content you may email the content to us. Please be sure to include your username and password. Your account admin will show you how many emails have been sent (updated daily), the last 25 refers, and how many click-thrus you have received to date on these emails (updated in real time). 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