As i'm sure many of you have been hit with the QS bomb at some point over the past 2 years. If you don't know what I mean, it's when you're cruising along for a long period of time then suddenly your campaigns shoot up to ridiculous amounts and you get the 'quality score' message. When this first happened to me, I stressed over it for a long time. I made all these tweaks, changes, and did tons of research but to no avail. Every time I made the changes, I edited my ad for a re-review but nothing ever changed. Finally I changed the domain name and all was well. The campaign cruised again for a long period of time. Well, I got hit with the bomb recently, which doesn't of course shock me seeing as I just 'juked' the system before to get back on, a system that clearly didn't like my landing pages in the past. So, when I changed the domain name this time to get back online, nothing happened. Still the same insanely high CTR to get my campaign back up, which has me worried. So my question is this, has anyone ever been successful at getting rejected, Fixing your site to their needs, then getting back online? I want so bad for a google adrep to look at my site and say 'wow, now this is exactly what we want' and put it up there for a reasonable CPC, but honestly i'm not sure that is possible seeing as I am an affiliate. I've accepted that google hates me just because I don't have something specific to sell for myself, but i've tried my hardest to keep my pages as niche focused as possible as it is in my best interest more than Googles. And I do way more than just have one single page full of banners and links everywhere. My pages have a bunch of keywords, and a navigation bar linking to other pages on my site which also have more keywords (not spammy though, like a legit site). So I ask you guys, am I doomed in the Adwords game now, or is it really possible for me to lick my wounds, regroup and get back online? Your opinion is really appreciated as my sites have been my only income source for years now, and it will suck to know that's it for them. Thanks!
blah sorry for my ramble it was late. I guess to sum up my question, what's the best way (if there is a way) to get back online after you've taken steps to improve the quality score of your site? And, has anyone here successfully been taken off-line, made changes, then brought back online? Thanks!
You have to download Adwords Editor and you will be able to edit your campaign offline. After you finished, you can upload it back online. I haven't done it myself, but this is how it works.
This is not a matter than can be resolved by the use of Adwords Editor. From what you have described here it looks as if it is time to call in some outside assistance. If you are adamant that your keywords are relevant to both your Ads and your pages... If you are adamant that your Ads reflect honestly on your keywords and your pages... If you are adamant that your pages are constructed within Googles guidelines and that they bear true resemblance to your keywords and your Ads... And you are still being slapped by Google, then its time to get a second opinion. Members posting here can only tell you so much - we cannot see your Campaign or your pages. Email Google support and tell them what you have told us. I have contacted Google support a number of times and have found them to be helpful. Also, get someone other than Google to look at everything you have (keywords, ads and web pages) and see what they suggest. I myself havent (yet, touch wood) been hammered like this by G. But I would say that yes, it is possible to get your campaign back on the rails again. Google doesnt 'hate you'. Best of luck.
Thanks for the replies... @tsc Thanks, and I agree I don't think they hate me. I guess it was poor choice of words, but I do feel they have a strong opinion against lousy pages slapped together with no real content on them at all (and rightfully so). It's just frustrating when you have a quality page, and you have to deal with the algorithms that try to sniff out sites like mine because of the poor quality ones on the web. Anyway, i'm going to go real hard at it and see if I can make some drastic improvements to my site and see what happens. I have a general idea of what they're looking for, I just hope i'm not like 'blacklisted'. I probably will be contacting someone down there on monday to see what they have to say as well. Thanks again