ranking is not coming on domain keyword

I am tring to rank the fiberglass doors toronto . com on keyword fiberglass doors toronto but is it no where in Google.

Can someone tell me after analyzes the website that what could be the reason.

Thanks

 

Ranking depends a lot on offsite and onsite seo, so don't overoptimize your homepage for that keyword and don't overkill your site with a lot of low quality backlinks using that anchor tag since Google introduced in the latest updates the penalties for this kind of domains.

 

Please look into the Google EMD update details. That may be a reason.

 

If you want to rank your site build a good brand name first with high quality content. After that you can optimize different pages with long tail anchors and this way you will get good result in Google