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Ranking criterias in google

Discussion in 'Google' started by immobroker, Jul 13, 2020.

  1. #1
    Hello everybody,

    I am new in the forum as well as in SEO, I would like to have some information about the ranking criterias that google takes in consideration to rank this website A first rather than another website B.

    I am building a new website for ads, and I would like to know which one comes first to rank better:

    - Title, headings, URL, keywords, content,...
    SEMrush
    Thanks in advance
     
    immobroker, Jul 13, 2020 IP
    SEMrush
  2. smanuva

    smanuva Member

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    #2
    OnPage SEO - This one to perform on your website with proper keyword research, meta tags, site map, content, H1, Image alt tag etc.
    OffPage SEO - This one to perform outside of your website. Basically you need to generate backlinks for your website by posting relevant content to other websites in return of backlink. One example is guest posting, find similar website and provide them with content to post on their website in return ask to put your website link in the content.

    Social Signals - Now this is New but very important after Google's latest update. You need to have certain authority on social media channels. So that your website could rank on SERP.
     
    smanuva, Jul 13, 2020 IP
  3. immobroker

    immobroker Peon

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    #4
    Thanks smanuva, so we need to consider all of the above to be well ranked.
    So you mean postings in facebook, instagram, and videos and youtube?
     
    immobroker, Jul 13, 2020 IP
  4. sarahk

    sarahk iTamer Staff

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    #4
    Yes, but not mindless posting in social media, you need to have engagement with real users - that's likes, comments, shares
     
    sarahk, Jul 13, 2020 IP
  5. themarketingboy

    themarketingboy Greenhorn

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    #5
    Indeed!!! you have to connect with the customer by posting on social media and you have to get backlinks from the other website and yes on page you have to do first.
     
    themarketingboy, Jul 13, 2020 IP
  6. Forlisek

    Forlisek Greenhorn

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    #6
    There are three main sections of SEO:
    • On-page SEO - (aspects on your website) -> meta tags (title, description), heading (H1-H6), content structure, internal links, keywords in content
    • Off-page SEO - (aspects outside of website)-> link building, social media
    • Technical SEO - (technical web audit) - page speed, web architecture (structure) for crawling (crawl budget optimization), sitemap and robots.txt, analysis of access logs
    There are more than 200+ ranking factors.

    Two biggest factors are: have a quality content and gain backlinks from authoritative websites :)
     
    Forlisek, Jul 15, 2020 IP
  7. immobroker

    immobroker Peon

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    #7
    Thank you guys for your interactions, I visited so many websites that I did not find sitemap.xml, is that really important?
     
    immobroker, Jul 17, 2020 IP
  8. Forlisek

    Forlisek Greenhorn

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    #8
    t's not necessary to have it, but it's good. Once you've created a sitemap and submitted it to GSC, Google will easily crawl the pages and index them rather :)
     
    Forlisek, Jul 17, 2020 IP
  9. phplduser

    phplduser Member

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    #9
    I've used a few online 'SEO' checkers but so many of them use different factors, I have spent hours on 1 page to get the score up within reason and it still took around 5 months to get my site on the 3rd page results in Google, better on Bing & Yahoo but things just change all the time, Hope it goes well for you!
     
    phplduser, Jul 17, 2020 IP
  10. immobroker

    immobroker Peon

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    #10
    Thanks Forlisek for your advice
    Same to you phplduser

    If I add an article for my website ads, how long it takes approximately to be indexed by google?
     
    immobroker, Jul 21, 2020 IP
  11. Forlisek

    Forlisek Greenhorn

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    #11
    Just a few day (approx 3-4 days). It depends on authority of your website :) The more authoritative the site is = the bigger the crawl budget is (faster the page will be indexed).
     
    Forlisek, Jul 22, 2020 IP
  12. immobroker

    immobroker Peon

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    #12
    Thank you very much Forlisek, appreciate it
     
    immobroker, Jul 22, 2020 IP
  13. seo_buzz

    seo_buzz Well-Known Member

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    #13
    Google periodically updates its algorithm on how it ranks websites. So there are no fixed criteria that you can implement in order to rank your targeted keywords. However, if you closely analyze the Google SERP, you will find they are giving maximum priority to backlinks, content, website speed, and some other factors that are only known by Google itself. Once you start working on a website, you will eventually get to know what is working and what not. Accordingly, you can modify your SEO campaign and get the desired results.

    At the same time, it would be wise if you diversify your traffic sources if you have an online business.
     
    seo_buzz, Jul 23, 2020 IP
  14. immobroker

    immobroker Peon

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    #14
    immobroker, Jul 23, 2020 IP
  15. jose

    jose Well-Known Member

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    #15
    If you are building a "web site made for ads", it will be very difficult for you to rank well in Google search results in the long run. You can probably be ranked some time as a first step. However, as soon as Google realizes you are a site made for ads, your ranking will definitely drop no matter what you do.

    -----------
    Anyway, the ranking factors mentioned above are not of equal importance. For instance, as for on-page SEO, title meta tag is among the major ranking factors. Description tag is not a ranking factor at all. However, it may be be used by google as snippet in search results. Keywords meta tag is completely useless.

    Technical factors (speed, and so on) are ranking factors. However, most of them are not major ranking criteria. Sitemap is not a ranking factor. However, it helps google index all your pages, as explained in the answer above. And so on.

    Extremely basically, SEO relies on content and backlinks. The keyword of the page should be in the content of the page, in the title tag of the page (and possibly in the URL website.com/keyword phrase) and in several of the backlinks to that page. Those backlinks should be posted in pages that are both thematically relevant for the keyword and ranked as good as possible. Quality do-follow backlinks are a very important ranking factor.
     
    Last edited: Jul 24, 2020
    jose, Jul 24, 2020 IP
  16. Ron Peters

    Ron Peters Greenhorn

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    #16
    Everything you mentioned in your question matters in SEO.
    No factor is greater than the others.
    All of these factors come together and give benefits naturally. they all work for the same cause.
    To bring your webpage to the first spot on Google for relevant keywords.
    If you want to know what Google factors are then visit the Google: 200 ranking factors page on Backlinko.
     
    Ron Peters, Aug 11, 2020 at 2:22 AM IP