Hello, Does anyone know if a site can rank for keywords that we havent done linkbuilding for? For example, we are doing link-building on a few less competitive keywords, which is working well. BUT - does this mean that Google and other search engines will automatically over time start ranking our site for other, related keywords? Or, does it mean that we need to linkbuild for every single keyword we want to rank for? regards, J
You should link build for the terms you are most interested in being found under, and be sure to include synonyms of those words in your on page optimization, so that will increase the chance you can be ranked for your targeted terms as well as directly relevant (synonymous) terms as well. Your site will rank for whatever queries the search spider determines your site to be about. In short, if you optimize your pages properly, its possible to rank for the targeted terms + their synonyms. If the terms are related, but not synonymous e.g. tennis shoes vs. cool tennis shoes you'd have to build links specifically for the latter. If you type the word in the search engine the variations of the original will be the KWs you can bet you have a chance to rank for, otherwise, I would build links and create content around each of your focus areas - but nothing duplicate. Regards, -e
I find that I get a lot of traffic for keywords I have not optimized for, I consider this bonus traffic. Considering a staggering amount (I don't remember the exact number) of searches are totally unique it is nearly impossible to optimize for every search that may bring you traffic. B
It's not the related keywords, necessarily - you can rank for keywords that you've got in content, page titles, internal navigation - things you didn't realise you were optimising for, but there they are on your site. If you don't have that keyword on your site or in anchor texts, you won't get a serp position for it regardless of how related it is. As Bcarter says, there are millions of longtails and new queries that your site could potentially be found for.
To rank for a keyword never means that you need to build links for that. SEO is a much broader subject. even if you do not do any SEO intentionally, a lot of it is done when you write original content.
This happened if you work on long tail keywords, e.g Watch Free Online Movies, this will help in optimizing other words also like Online Movies , Free Online Movies. Some time use of keywords in title tag also help to optimize other non targeted keywords.