When you see vans in the street parked up or in traffic, do you read them? If the van is fully wrapped and attractive would it make you read it ?
I can't help but read signs on vehicles even if they're not attractive. I guess you just get used to it that's why I usually just close my eyes, pretend I'm sleeping until I fall asleep.
I read all of them usually...but if it's really nice looking, and something original and not just plain-jane...I have actually checked out the website/number or whatever was on it before (if it was something that interested me)