I believe I have raised active keyword bids and Google raised the minimum even higher. Example a keyword is doing OK at $0.05 so I raise it to $0.10 to drive more traffic but the keyword is then moved to $0.20 minimum bid. Have you seen this happen? Can it be avoided when raising a bid? It seems like Google is treating it as a new keyword, forgetting that it was performing well at a lower bid.
I've never seen that happen. When you up bids it doesn't erase the keywords historical click thru...so I'm thinking there must be something else that triggered the increased bid.
I know they review sites at times, I think keywords trigger it. I had one instance when I changed keywords and they disabled an ad group because the page had a javascript alert message and they said this disabled the back button. So when I changed keywords, they looked at my page. I was thinking my bid, say $0.05 was grandfathered in, when I changed it, it was evaluated to be a word that needed $0.20. Maybe if you leave your keywords alone you get a cheaper ride?
I have a keyword phrase that was doing well and costing me about 0.09, I raised the bid and the minimum tripled. It may have been because I added the same phrase as an exact match and phrase match. The logic may be that Google will require less for precise phrases (exact and phrase match) than they do for broad matches.
Yes this happenned with me twice. when you set a keyword bid apparently, sometimes they review the minimum bid but this is rare to occurs. probably this specific keyword would be automaticcaly be disabled after some time. if you're using the standard interface to raise the bid, it is not treating it as new.
They are raising CPC rates acrosss the board, for all types of performing keywords. I have seen more "Inactive - please raise" notices in the last week, than in the past year. They are going to eventually, by greed, kill the concept on Google.
LOL. ponder on this You are all wrong. The price starts off low because no one is typing in the key words. As soon as the SEO tecnician types in the keywords 30 times a day to check how they are doing this triggers the algo picks up on this, and since there are more displays it increases the min. bid. I don't work for google but i'll bet a kipper on it.
Fortunately, I keep detailed records. I have about 32 high performing keyword pairs. In the period 11/1/05 to 12/1/05 the average CPC was .17. From 1/15/06 to 2/15/06, the average CPC was .28. And it climbing from there. In the entire period, of 2005, I had roughly 30+ challeneges across the board(not just the high performers..low performers included) Since 1/1/2006 I have had 38 challeneges. Same keywords. Same ads.
Your data is not valid for all of us. Your targetting marketing may not be the same from mine and the competition from different markets make strong influence in PPC price.
sometimes those bid suggestions are ignorantly high too. I have bid on the last name of Seatle's quarterback during the superbowl and that was a 30 cent ad. If you wanted to bid on his full name that was a $10 minimum bid price, even though I had no history for the phrase and nobody was bidding on it at the time. They are trying to kill off the arbitrage biz model to clean up ad relevancy, but sometimes they end up killing off their good inventory opportunities as well by pricing the bottoms ignorantly high.