Hello, I've come up with a website idea yet again. I was looking at keywords to optimize and searched the keywords I wanted (on Google) using no quotations and quotations. How would I optimize these keywords since the same keyword with quotations displays significantly lower results and I would love to have that keyword but I'm confused as to how to get that keyword since people don't usually use quotations. If I use the keyword on my website, would I use quotations? How about anchor text for links? Really confused, DM
Also, I'm thinking about using Coppermine to display pictures. Would that be a good idea for SEO or should I display pictures on individual pages?
You are targetting the same keywords (whether in quotes or not), so you follow the same seo steps you are already following. The quoted searches are for exact matches on the phrase, whereas searches without quotes look for occurrences of words in the phrase in any order (though exact matches would be ranked higher). That's why searches with quotes in usually return fewer results.