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Quit Being Scammed, Be Smart!

Discussion in 'Search Engine Optimization' started by coloma21, Feb 23, 2013.

  1. #1
    Hi guys,

    Just a food for thought ...

    For those of you who try and seek an "SEO Expert" for your business, don't base your decisions solely on how they look, or the size of their company.

    Instead, be smart.... and base your decisions on Results, Reasonable Time Frame, and Expected Return on Investments.

    If the company/individual can't give you a clear details of the 3 mentioned above, then you might as well hire a 9 year old to run your business!

    Honestly... It's the truth... I've seen so many business owners throw money down drain who hire self proclaimed Big Shots, who are really just full of smoke & mirrors.
    SEMrush
    My business decisions have always been based on results, and not magic.

    And i think you'll go a long way if you stick do the simple concepts, and stop being wooed & flattered by all the hype... because that's all it is in the end... just hype....

    Take Cares!
     
    coloma21, Feb 23, 2013 IP
    themes4all and ryan_uk like this.
    SEMrush
  2. ryan_uk

    ryan_uk Illustrious Member

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    #2
    Spot on. Sometimes people are just too lazy, don't educate themselves and outsource. Even then, you might sometimes get bitten, but the chance is reduced by spending time to learn a bit about SEO, so you know what to look for and avoid. It might take time, but running any business involves effort (online or offline). Being lazy is setting yourself up for trouble.

    Some good blog posts regarding what to watch out for in SEOs and to consider when selecting one:

    Don't Like Snake Oil? Stop Buying It!
    6 Sure-fire Signs That Your SEO Company Sucks
    17 Types of Link Spam to Avoid
    How to Do SEO in 2013
     
    ryan_uk, Feb 24, 2013 IP
    Jim4767 and coloma21 like this.
  3. MrJohn

    MrJohn Active Member

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    #3
    Great advice, even though most people still won't take it. ROI (Return on Investment) is a huge factor in web building that most people don't consider. After all, if a company can rank you for 10 keywords that bring you $100 a month, but you are paying them $600 a month, there is really no point. In both the long-term and the short-term.

    I wish more people would do research on the keywords that companies say they will rank for, and not just look at the traffic numbers. Potential ROI is huge.
     
    MrJohn, Feb 24, 2013 IP
    ryan_uk likes this.
  4. ryan_uk

    ryan_uk Illustrious Member

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    #4
    Nail on the head, mate.

    Get rich quick is pretty much dead now, thanks largely to Panda and Penguin (and I mean it in a good way), so more effort is required (thankfully and finally), but some people are still stuck in the get-rich-quick mentality and pushing services for it/buying into it.

    Offline, when you own a business, you need to make a plan for the long-term in order to ensure growth and survival. The same mentality needs to be used online, but it often doesn't seem to. Even if your business is based upon x amount of small sites with low $xxx of income per site each month. After all, it's your livelihood and you still want to be making mid $xxxx each month and six months from now after the next Google Update. Spending time to educate yourself, then making and refreshing a plan is better than failing to and later having your income totally wiped out. Too many people made this mistake and paid dearly when Panda and Penguin came along. It's kind of sad, but (as harsh as it might sound) if you go in that direction you can only blame yourself.

    Yes, marketing smaller sites (or ones in boring niches) can be difficult, but not impossible. As MrJohn mentioned, research is key. Think beyond Google, too.
     
    ryan_uk, Feb 24, 2013 IP
    themes4all likes this.
  5. themes4all

    themes4all Well-Known Member

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    #5
    i just can't understand how people can spend a huge money on that so called SEO EXPERT without doing some investigations about it... in a hand we agree all of us that the SEO field is Unstable Field.. things can change so fast and you can lose your place in the first pages without a warning because nobody know how 100% search engine bots work... we follow theories and we do what is logic to get this keywords rank for such website.. in the other hand people who hire a SEO EXPERT should check the ROI as Mrjohn said but im 1000000000000000% Sure that they don't do because most of them just need to see the website in the first page :)
    By the way thank you Ryan for the links, so useful ;) and one question Out of the Subject : How the hell i can Like a Post hhhhhhhhhhhhhhhhh can't Figure out or maybe im sleepy!! :)
     
    themes4all, Feb 24, 2013 IP
    coloma21 likes this.
  6. ryan_uk

    ryan_uk Illustrious Member

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    #6
    Exactly, Google makes 500 changes per year and doesn't document them monthly any more (but used to). I'm sure Bing does similar. Relying on one source (search engines) of traffic is a bad idea.

    OT part: When you become an "established member" you will see the like link: three likes, from three different people. There is more in the help file: https://forums.digitalpoint.com/help/established
     
    ryan_uk, Feb 24, 2013 IP
  7. themes4all

    themes4all Well-Known Member

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    #7
    ahh ok thank you Ryan ;)
     
    themes4all, Feb 24, 2013 IP
  8. Highway99

    Highway99 Active Member

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    #8
    Thanks for the wonderful post..That might help a lot of people who believe in the big SEO companies and spend a lot of money on those without getting proper output..
     
    Highway99, Feb 27, 2013 IP
  9. coloma21

    coloma21 Active Member

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    #9
    yea, it's all about doing your homework before getting anything :)
     
    coloma21, Feb 27, 2013 IP
  10. webminers2013

    webminers2013 Greenhorn

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    #10
    I really appreciate the content which is given on the web-page. Hope to see more from your side.

    Thanks and regards.
     
    webminers2013, Feb 27, 2013 IP