If you are a regular buyer of fair trade goods please consider buying only directly from fair trade shops and not from supermarkets or non-fair trade shops. The reason being that all the profits from fair trade goods sold in supermarkets will be going to supermakets' shareholders or for their own investments rather than being spent on fair trade (or other developmental) projects in developing countries. On the other hand, fair trade shops would spend all their extra income for projects in developing countries. Thank you. Irina