Hey guys, I've just started utilizing Adwords to advertise one of my businesses. I've went through a few PPC courses to learn the ins and outs of PPC. I just have a few quick questions: What should I do with keywords that are below the CPC bid needed to go on the first page? Right now, I'm playing it safe by bidding only $0.52 on my keywords, considering that I'll make $50 for each conversion. Should I go ahead and make them active to test and see what the CTR rates are like for those keywords? Should I test them all at once or carefully one by one, watching each of those keywords very closely? Should I raise the CPC bid so that they go onto the first page or should I eliminate the those keywords altogether? I'm afraid that the CTR rates for those keywords aren't going to be good at all since they're on the second page, which will lower the quality of my account and raise the bid prices of my other keywords. Any suggestions on what to do will be much appreciated.
Since you'll be making $50 per conversion, I suggest that you stay at $0.52 per click. I have some keywords that are on the second page and the CTR is not greatly affected at all. Go ahead and make your ad/keyword active because you'll never really know the result unless you try it. Then, work on it (make improvements) once you see the results.