Quick question

Discussion in 'AdSense' started by kinggomez, Sep 24, 2007.

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  1. #1
    My adsense normally has an eCPM of maybe $0-$0.20, but yesterday it was almost $5 but with less impressions than normal, why does this happen?
     
    kinggomez, Sep 24, 2007 IP
  2. Jarodboy

    Jarodboy Prominent Member

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    #2
    The "e" in eCPM means estimated.
    That's probably why ;)
     
    Jarodboy, Sep 24, 2007 IP
  3. parajuli_pradeep

    parajuli_pradeep Active Member

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    #3
    This is normal , eCpm $0.4 is very very less ..... , Adsense earning goes up and down normally .... so don't worry
     
    parajuli_pradeep, Sep 24, 2007 IP
  4. adigital

    adigital Peon

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    #4
    It is because the average earnings per click was much higher....!!! Good for you.... :)
    Here is the official formula
    Total Earnings/Total Impressions * 1000= eCPM

    Lets say other days you are earn $10 with 10 impression (which is almost impossible!!!! I am using these numbers just to make it clear)

    So 10/10*1000=1000
    Yesterday you had less impressions with the same earnings.
    So 10/5*1000=2000

    Actually according to G! it means "effective cost per thousand impressions"

    However there are also other definitions too. It could be European Center of Pharmaceutical Medicine :D
     
    adigital, Sep 24, 2007 IP