Why does my aggregate data show less money made for the same length of time than when I set it on channel data? Anyone know what I am referring too? Thanks for help.
I would guess it's due to the URL Channels vs. Custom Channels. I think some impressions/clicks get counted under both of those channels--so breaking them out looks like more, but the aggregate is still right. I've been trying to figure out how to do that too, although I'm wary to start deleting things...anyone else see this problem and take care of it? Toonces51
Toonces51 is correct, but also, you might have two URL channels that overlap. For instance, I have one channel for http://www.kbcafe.com and one channel for http://www.kbcafe.com/adwords. Any click at http://www.kbcafe.com/adwords results in allocations to both channels and when they are added up, it's counted double.