Is it any worse to have an image or banner linking to my site rather than having a link? Will this still count towards my PR, backlinks etc.? Thanks
It's not worse, no. An image link is still a link and certainly counts toward PR & backlinks just the same as a text link would. Make sure there's alt text included. Since there's no link text in an image link, alt text is a useful alternative. For example: <a href="http://www.example.com"><img src="/pathtoyourimage/image.jpg" alt="put what you'd usually use as link text here"></a> Code (markup): cheers ~ Denise
even if you use the alt tag, for the serps, a text link with more text around it should be better but for PR/backlinks there should be no dif
Exactly, the only difference is in the relevance weight of the link. And anchor text of a textlink tends to get more relevance "points" then the ALT text of an image link.