It's been awhile since I've set up creative for an AdWords campaign--can someone remind me what the code is that you can put in the creative so that Google automatically includes the searched for keyword? IS it just {keyword}? And what happens if the keyword is too long for their creative requirements (I'm guessing I just have to have a backup ad for it to roll over to?) Thanks much. Toonces51
http://www.theforumzone.com/forums/showthread.php?t=1722 http://forums.digitalpoint.com/showthread.php?t=41925
Thanks Rob--I figured there had to be a post here somewhere about it, but my short attention span prevented me from finding it. Toonces51
No prob- it's probably hard to find. I just searched for "dynamic" in the Adwords forum. But unless you know what to search for, it's kind of difficult.