Quick clarification: CPA, CPM...WTF?

Discussion in 'General Marketing' started by teecamo, Mar 22, 2011.

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  1. #1
    I'm getting pwned by these acronyms. What do they mean?

    CPA, CPM...I know they are related to affiliate networks such as clickbank and commission junction, etc. but I need to know the difference and definition.

    And while I'm at it, what is your rec for a music site with lots of traffic, but no money coming in?

    http://www.topacousticsongs.com

    Thanks
     
    teecamo, Mar 22, 2011 IP
  2. jobic

    jobic Peon

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    #2
    Taken from MarketingTerms.com:

    As far as the income is concerned, find a product on clickbank related to accoustic guitars or music like that and you can promote that.

    Is there any kind of content your visitors would LOVE to see/watch/read?
     
    Last edited: Mar 22, 2011
    jobic, Mar 22, 2011 IP
  3. Dupois24

    Dupois24 Peon

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    #3
    Most Clickbank products worth their salt are highly saturated though. Better off targeting low-competition keywords in my opinion.
     
    Dupois24, Mar 22, 2011 IP
  4. jobic

    jobic Peon

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    #4
    ^^^ the guy's website gets traffic already, but doesn't have a proper way to monetize it, so it doesn't matter if the products are "saturated" or not because he's got potential customers for those products.
     
    jobic, Mar 22, 2011 IP
  5. seoexpa

    seoexpa Peon

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    #5
    are you asking about the classification of WTF?
     
    seoexpa, Mar 23, 2011 IP
  6. donnseo

    donnseo Peon

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    #6
    CPA - Cost Per Action
    CPM - Cost per impression, often abbreviated to CPI or CPM for Cost per thousand impressions

    As for monetizing you site you can do both. Use CPA to lock you content with an offer, every time someone wants to see an acoustic song, he/she must complete that offer. You earn $$$ for every offer someone completes.
    Register with a CPV company (click per view) there are a few examples on this forum and earn $$$ for every 1000 page impressions.
    What I advice you is to signup with click bank and insert 1-2 digital products on you site. I see the potential on that.
    If you want, send me a PM and I can give you a few good advices on CPA and clickbank.
    Cheers.
     
    donnseo, Mar 23, 2011 IP
  7. hanrysmith111

    hanrysmith111 Peon

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    #7
    You can use cpa
     
    hanrysmith111, Mar 23, 2011 IP