so i was looking at using google adwords to send some traffic to l u x e m e n o w.com and was wanting to use the keywords "buy false eyelashes" and "false eyelashes" and it was showing CPC at like 2.50 a click... which is ridiculous... so i assume that's because that site is not keyword dense with "false eyelashes" etc, leading to a poor quality store.. what is a way around this? build a landing page and use the words "false eyelashes" and "buy false eyelashes" a lot, and then redirect the adwords compaign to there, and from there to the main site? any idea how much cheaper that would make the cost per click? Could use some help here
How do you configure the Google Wonder Wheel. I looked up a few blogs on the topic and they are vague about set-up.
never mind...I finally found the link in google search options around the middle of the page. It is useful but not as useful as the Adwords keyword tool that shows estimated search traffic
It helps to segregate similar keyword / landing page combinations in different ad groups since quality score is given at a ad group level as well..