Here's a lot and hype and jargon floating around the SEO world from so called 'industry professionals'. Many times they use fancy words to describe a very simple process or SEO technique. It's a way to making it inaccessible to the average person and keeping the 'SEO Members Club' exclusive. Basically 'Page Segmentation' is a name for something which is really quite obvious - that search engines no longer just read a webpage, but now try and figure out the importance of content by lookng at where on the site that content is placed. If you've been creating websites for any length of time, chances are you are dividing your content up well already. A typical website has a header, a breadcrumb trail, a main content panel, a sidebar and a footer. Those are your blocks. Page segmentation is saying Google looks at each block as a separate entity. The implications of this are (and remember noone knows the actual Google algorithm so a lot of this is guess work and experience): 1. More weight is given to stuff in the main content area. 2. Make sure some blocks containing less relevant information are not detracting from the core content and leaving Google unsure what your webpage is about. Think of the other blocks as 'watering down' your main content. (NOTE: That's why it is always better to write an article for someone's blog when link building, rather than just going after a link in their sidebar. It will do much more for you and your site) Personally, I haven't seen enough evidence that shows page segmentation analysis is AMAZING to put a lot of effort into it. I'd rather stick with the old school techniques I've been using for years and I KNOW work. The point is, don't get too hung up on this stuff! Don't be fooled by some of the rogue SEOs who will get you paying thousands on $$$ for one 'magic pill' technique. Take it from me. They don't exist. Why would they be working as SEOs if they had a quick fix solution to getting you to the top of Google? It can most certainly be done, but it takes time. My top SEO technique? Learn the basics, then apply them CONSISTENTLY. I promise you'll see great results and more traffic than you could hope for!